Brand Guidelines

The Brand Guidelines establish a unified framework for representing the Catholic Cemeteries Association with consistency, clarity, and reverence. They ensure that all materials – created by staff, partners, and vendors alike – reflect our mission, uphold our values, and communicate with the dignity and compassion that families deserve.

Your Trusted Guide

We speak as a compassionate guide, offering a calm, faith-centered, and steady presence that helps families make thoughtful decisions with dignity and peace.

  • Compassionate & Human
    Our language acknowledges emotion without amplifying fear or distress. We speak with families, never at them.
  • Trusted & Knowledgeable
    We speak from experience and with confidence. Families can rely on our guidance to be accurate, practical, and trustworthy.
  • Calm, Clear & Reassuring
    We aim to bring peace and clarity. Our tone should feel steady, unhurried, and grounded, even when discussing logistics, planning or options.

Writing Style

  • Keep it Simple
    Plain language with a warm tone.
  • Be Concise
    Use only the words necessary to convey the message clearly and respectfully.
  • Conversational, not Casual
    Use natural language while maintaining a professional tone.
  • Be Clear and Direct
    Use straightforward language that avoids jargon or unnecessary complexity.

Tagline

Guiding families in faith

  • Use the tagline “Guiding families in faith” to reinforce the mission in high-visibility materials.
  • The tagline should appear in introductory or formal communications where mission context is helpful.
  • Use the tagline to clearly express the organization’s purpose and values.
  • The tagline may accompany the logo or appear as a headline in mission-focused messaging.
  • The tagline appears in sentence case to reflect a natural, human tone and should always be set smaller than the logo to maintain hierarchy.

Primary Logo

Usage
The primary logo is best used in placements that allow for more vertical height such as posters, signage, and presentation covers.

Sizing
Keep height/width proportional
Digital Min Width: 500px
Print Min Width: 2.5 Inches

Spacing
Keep spacing about equal to height of blue ribbon.

Background
The logo should be placed on light, neutral backgrounds whenever possible to preserve detail and readability.

White: #FFFFFF
Light Gray: #F2F2F2

Colors
Text/Outline, #000000, Rays #FDD818, Ribbon: #BFD2E9, Mountains: #ABACAC

Horizontal Logo

Usage
The horizontal logo is best used in placements where vertical height is limited but sufficient width is available, such as document headers.

Sizing
Keep height/width proportional
Digital Min Width: 500px
Print Min Width: 2.5 Inches

Spacing
Keep spacing about equal to height of blue ribbon.

Background
The logo should be placed on light, neutral backgrounds whenever possible to preserve detail and readability.

White: #FFFFFF
Light Gray: #F2F2F2

Colors
Text/Outline, #000000, Rays #FDD818, Ribbon: #BFD2E9, Mountains: #ABACAC

Brand Colors

These colors represent the official brand palette and should be used consistently across all materials.

  • Light Blue
    Backgrounds & elements

  • Gold
    Highlights & key Info backgrounds

  • Dark Gray Blue
    Backgrounds, headers, footers

  • Light Gray
    Backgrounds

Note: Documents can utilize black (#000000) as the primary text color and white (#FFFFFF) can be used as a background.

Typography

Primary Typeface

Lato

The Lato font family is our primary brand font and should be used for all documents. The font is natively available in programs such as Google Docs.

Headline

Lato Black

Sub Heading

Lato Bold

Body Copy

Lato Regular

Note: Lato Black can be used to highlight key information within subheadings or body copy.